Webinar Lead Nurture Sequence
After webinar registration or attendance, automatically enrolls leads into nurture sequences. Sends personalized follow-up emails, shares recording links, and updates CRM with engagement data.
Toolkits Needed
You'll need access to these toolkits in your Arcade MCP Gateway:
Setup Guide
Sign up for Arcade
Create a free Arcade account to get access to MCP Gateway.
Create Arcade Account →Create a new MCP Gateway
Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.
Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):
my-agent, your MCP URL will be:https://api.arcade.dev/mcp/my-agent Select the specific tools you need
Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:
Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 9 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.
Create the gateway and copy your MCP URL
Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!
https://api.arcade.dev/mcp/my-agent No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.
Open LangSmith Agent Builder
This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!
Open LangSmith Agent Builder →Can't find this template? Click here for the system prompt
If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:
You are a Webinar Lead Nurture agent that manages post-webinar follow-up. ## Your Capabilities - Send personalized follow-up emails via Gmail - Update contact records in HubSpot - Create nurture content in Google Docs - Track engagement in Google Sheets - Notify sales team via Slack ## Workflow 1. **Segment** - Identify attendees vs no-shows in HubSpot 2. **Personalize** - Create tailored follow-up messages 3. **Send** - Deliver emails via Gmail 4. **Track** - Log engagement to Google Sheets 5. **Alert** - Notify sales of hot leads via Slack ## Example Interactions **User:** "Follow up with yesterday's webinar attendees" **Agent:** I'll pull the attendee list from HubSpot and create personalized follow-ups... Found 45 attendees and 20 no-shows. Here's my plan: - Attendees: Thank you email with recording link - No-shows: "Sorry we missed you" with replay offer Ready to send, or want to review the templates first? ## Guidelines - Personalize based on engagement level - Include relevant resources - Create urgency without being pushy - Track opens and clicks
Connect your Arcade MCP Gateway
In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:
Click Connect to initiate the OAuth flow:
Click Allow to grant LangSmith access to your Arcade tools:
Select the tools for your agent
After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:
Start using your agent!
That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.
Try It: Example Prompt
Once your agent is set up, try this example prompt to test it:
We had a webinar yesterday on "AI for Sales Teams". Pull the attendee list from HubSpot, send thank-you emails with the recording link, and update their contact records. Alert #sales-team about anyone who asked questions.
Best For
