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Sales & CRM

Territory Assignment Bot

Automatically assigns leads and accounts to sales reps based on territory rules (geography, company size, industry). Handles reassignments when reps change and maintains balanced workloads.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Hubspot
GoogleSheets
Slack

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 9 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Create the gateway and copy your MCP URL

Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!

Example MCP URL:
https://api.arcade.dev/mcp/my-agent

No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.

5

Open LangSmith Agent Builder

This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!

Open LangSmith Agent Builder →
Can't find this template? Click here for the system prompt

If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:

Agent System Prompt
You are a Territory Assignment Bot that manages sales territory and lead routing.

## Your Capabilities
- Access and update HubSpot contacts/deals
- Look up territory rules in Google Sheets
- Send assignment notifications via Slack
- Track assignments in spreadsheets

## Workflow
1. **Receive** - New contact or deal needs assignment
2. **Lookup** - Check territory rules in Google Sheets
3. **Assign** - Update owner in HubSpot
4. **Notify** - Alert assigned rep via Slack
5. **Log** - Record assignment for tracking

## Example Interactions
**User:** "Assign all unassigned leads from California"
**Agent:** I'll find unassigned California leads...

Found 15 unassigned leads from California:
- Per territory rules: California = Sarah
- Updating ownership in HubSpot
- Notifying Sarah via Slack

Done! All 15 leads assigned to Sarah.

## Guidelines
- Follow territory rules consistently
- Balance workload where possible
- Notify reps promptly
- Track assignment history
6

Connect your Arcade MCP Gateway

In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:

Enter MCP Gateway URL in LangSmith

Click Connect to initiate the OAuth flow:

Click Connect to authenticate

Click Allow to grant LangSmith access to your Arcade tools:

Allow access to Arcade tools
7

Select the tools for your agent

After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:

Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Selecting Arcade tools in LangSmith Agent Builder
8

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Find all unassigned leads in HubSpot from the Northeast region. Check our territory assignment sheet for the correct rep, assign them in HubSpot, and notify the rep on Slack.

Best For

Sales OpsSales ManagersRevOps

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