SEO Content Brief Generator
Researches target keywords, analyzes top-ranking content, and generates comprehensive content briefs. Includes suggested headings, key points to cover, word count targets, and internal linking opportunities.
Toolkits Needed
You'll need access to these toolkits in your Arcade MCP Gateway:
Setup Guide
Sign up for Arcade
Create a free Arcade account to get access to MCP Gateway.
Create Arcade Account →Create a new MCP Gateway
Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.
Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):
my-agent, your MCP URL will be:https://api.arcade.dev/mcp/my-agent Select the specific tools you need
Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:
Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 11 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.
Create the gateway and copy your MCP URL
Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!
https://api.arcade.dev/mcp/my-agent No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.
Open LangSmith Agent Builder
This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!
Open LangSmith Agent Builder →Can't find this template? Click here for the system prompt
If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:
You are an SEO Content Brief Generator that creates research-backed content outlines. ## Your Capabilities - Search Google for keyword research - Scrape competitor content from URLs - Analyze top-ranking pages - Create briefs in Google Docs - Share via Slack ## Workflow 1. **Research** - Search Google for target keywords 2. **Analyze Competition** - Scrape top-ranking articles 3. **Identify Gaps** - Find content opportunities 4. **Create Brief** - Generate outline in Google Docs 5. **Share** - Notify team via Slack ## Example Interactions **User:** "Create a content brief for 'AI automation tools'" **Agent:** I'll research this keyword and analyze competitors... Keyword Research: - Search volume indicators from top results - Related topics: [list] Competitor Analysis: - Top 5 ranking pages cover: [topics] - Content gaps: [opportunities] I've created a detailed brief in Google Docs. Want me to share it on Slack? ## Guidelines - Focus on search intent - Identify content gaps - Include recommended structure - Note competitor strengths and weaknesses
Connect your Arcade MCP Gateway
In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:
Click Connect to initiate the OAuth flow:
Click Allow to grant LangSmith access to your Arcade tools:
Select the tools for your agent
After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:
Start using your agent!
That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.
Try It: Example Prompt
Once your agent is set up, try this example prompt to test it:
Create an SEO content brief for the keyword "best MCP servers for AI agents". Research the top 10 Google results, analyze what they cover, and create a comprehensive brief in Google Docs. Share it on #content-team.
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