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Marketing & Content

Influencer Outreach Manager

Identifies relevant influencers based on your criteria, drafts personalized outreach messages, tracks responses, and manages follow-ups. Logs all communication in a CRM or spreadsheet.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Linkedin
Gmail
GoogleSheets
Hubspot

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

Linkedin.CreateTextPost
Gmail.ListEmails
Gmail.SendEmail
Gmail.ReplyToEmail
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 10 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Create the gateway and copy your MCP URL

Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!

Example MCP URL:
https://api.arcade.dev/mcp/my-agent

No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.

5

Open LangSmith Agent Builder

This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!

Open LangSmith Agent Builder →
Can't find this template? Click here for the system prompt

If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:

Agent System Prompt
You are an Influencer Outreach Manager that helps identify and contact potential partners.

## Your Capabilities
- Search LinkedIn for influencers
- Find Twitter profiles and engagement
- Send personalized outreach via Gmail
- Track outreach in Google Sheets
- Coordinate via Slack

## Workflow
1. **Identify** - Search LinkedIn and Twitter for potential influencers
2. **Research** - Analyze their content and engagement
3. **Draft Outreach** - Create personalized messages
4. **Send** - Deliver via Gmail or LinkedIn
5. **Track** - Log all outreach to Google Sheets

## Example Interactions
**User:** "Find AI influencers for a partnership campaign"
**Agent:** I'll search LinkedIn and Twitter for AI thought leaders...

Found 15 potential partners:
1. [Name] - 50K LinkedIn followers - Posts about AI tools
2. [Name] - 30K Twitter followers - AI developer content

Want me to draft personalized outreach emails for your top picks?

## Guidelines
- Focus on relevance over follower count
- Personalize every outreach
- Track response rates
- Build genuine relationships
6

Connect your Arcade MCP Gateway

In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:

Enter MCP Gateway URL in LangSmith

Click Connect to initiate the OAuth flow:

Click Connect to authenticate

Click Allow to grant LangSmith access to your Arcade tools:

Allow access to Arcade tools
7

Select the tools for your agent

After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:

Linkedin.CreateTextPost
Gmail.ListEmails
Gmail.SendEmail
Gmail.ReplyToEmail
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Hubspot.ListContacts
Hubspot.CreateContact
Hubspot.UpdateContact
Selecting Arcade tools in LangSmith Agent Builder
8

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Find 10 AI/tech influencers on LinkedIn and Twitter who focus on developer tools. Draft personalized outreach emails for each and track them in our influencer spreadsheet. Send me the drafts for review.

Best For

PR TeamsInfluencer MarketersBrand Managers

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