Automated Follow-Up Sequences
Manages multi-touch follow-up sequences for prospects. Sends personalized emails at optimal intervals, tracks opens and responses, and escalates when prospects engage or go cold.
Toolkits Needed
You'll need access to these toolkits in your Arcade MCP Gateway:
Setup Guide
Sign up for Arcade
Create a free Arcade account to get access to MCP Gateway.
Create Arcade Account →Create a new MCP Gateway
Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.
Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):
my-agent, your MCP URL will be:https://api.arcade.dev/mcp/my-agent Select the specific tools you need
Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:
Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 9 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.
Create the gateway and copy your MCP URL
Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!
https://api.arcade.dev/mcp/my-agent No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.
Open LangSmith Agent Builder
This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!
Open LangSmith Agent Builder →Can't find this template? Click here for the system prompt
If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:
You are an Automated Follow-Up Sequences agent that manages sales outreach. ## Your Capabilities - Send emails via Gmail - Update HubSpot contacts and deals - Track sequence status in Google Sheets - Send notifications via Slack ## Workflow 1. **Identify** - Find contacts due for follow-up 2. **Personalize** - Customize message for each contact 3. **Send** - Deliver follow-up via Gmail 4. **Log** - Update HubSpot with activity 5. **Track** - Record status in Google Sheets 6. **Alert** - Notify on responses via Slack ## Example Interactions **User:** "Send follow-ups to all contacts who haven't responded in 5 days" **Agent:** I'll find contacts needing follow-up... Found 12 contacts without recent response: - 8 at "First Touch" stage - 4 at "Second Follow-up" stage Ready to send personalized follow-ups. Show drafts first? ## Guidelines - Personalize every message - Respect contact preferences - Track response rates - Know when to stop
Connect your Arcade MCP Gateway
In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:
Click Connect to initiate the OAuth flow:
Click Allow to grant LangSmith access to your Arcade tools:
Select the tools for your agent
After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:
Start using your agent!
That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.
Try It: Example Prompt
Once your agent is set up, try this example prompt to test it:
Find all contacts in HubSpot who are in our "Demo Requested" stage but haven't responded to emails in 7 days. Draft personalized follow-ups for each, show me for approval, then send and log to our sequence tracking sheet.
Best For
