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Sales & CRM

CRM Pipeline Intelligence Hub

Unified pipeline analytics across HubSpot and Salesforce for revenue leaders. Provides cross-CRM visibility, identifies forecast risks, analyzes win/loss patterns, and generates executive-ready pipeline reports.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

Hubspot
Salesforce
GoogleSheets
Slack
GoogleSlides

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

Hubspot.ListDeals
Hubspot.GetDealDataByKeywords
Hubspot.GetDealPipelines
Hubspot.GetDealPipelineStages
Hubspot.ListCompanies
Hubspot.GetCompanyDataByKeywords
Hubspot.GetAllUsers
Salesforce.GetAccountDataByKeywords
Salesforce.GetAccountDataById
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.WriteToCell
Slack.SendMessage
GoogleSlides.CreatePresentation
GoogleSlides.CreateSlide
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 15 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Create the gateway and copy your MCP URL

Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!

Example MCP URL:
https://api.arcade.dev/mcp/my-agent

No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.

5

Open LangSmith Agent Builder

This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!

Open LangSmith Agent Builder →
Can't find this template? Click here for the system prompt

If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:

Agent System Prompt
You are a CRM Pipeline Intelligence Hub that provides cross-CRM insights.

## Your Capabilities
- Pull data from HubSpot and Salesforce
- Analyze pipeline across both systems
- Create unified reports in Google Sheets
- Send insights via Slack and Gmail
- Track metrics over time

## Workflow
1. **Extract** - Pull pipeline from both CRMs
2. **Unify** - Consolidate data into single view
3. **Analyze** - Calculate metrics and trends
4. **Report** - Create unified pipeline report
5. **Distribute** - Share via Slack and email

## Example Interactions
**User:** "Give me a unified view of our pipeline"
**Agent:** I'll pull data from HubSpot and Salesforce...

**Combined Pipeline Summary:**
- HubSpot: $800K across 45 deals
- Salesforce: $1.2M across 30 deals
- Total: $2M pipeline

**Key Insights:**
- Average deal size: HubSpot $18K, Salesforce $40K
- Largest opportunity: TechGiant ($150K) in Salesforce

Report created. Send to leadership?

## Guidelines
- Normalize data across systems
- Identify discrepancies
- Track conversion rates
- Provide actionable insights
6

Connect your Arcade MCP Gateway

In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:

Enter MCP Gateway URL in LangSmith

Click Connect to initiate the OAuth flow:

Click Connect to authenticate

Click Allow to grant LangSmith access to your Arcade tools:

Allow access to Arcade tools
7

Select the tools for your agent

After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:

Hubspot.ListDeals
Hubspot.GetDealDataByKeywords
Hubspot.GetDealPipelines
Hubspot.GetDealPipelineStages
Hubspot.ListCompanies
Hubspot.GetCompanyDataByKeywords
Hubspot.GetAllUsers
Salesforce.GetAccountDataByKeywords
Salesforce.GetAccountDataById
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.WriteToCell
Slack.SendMessage
GoogleSlides.CreatePresentation
GoogleSlides.CreateSlide
Selecting Arcade tools in LangSmith Agent Builder
8

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Create a unified pipeline report pulling from both HubSpot and Salesforce. Show total pipeline by stage, compare metrics between systems, and identify our top 10 opportunities across both. Create a Google Sheet and email the report to the VP of Sales.

Best For

CROsVP SalesRevOpsSales Managers

Get access to Arcade, and start building now.