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Marketing & Content

Content Repurposing Engine

Takes long-form content (blogs, whitepapers, webinars) and transforms it into multiple formats: social posts, email snippets, infographic outlines, and podcast scripts. Maximizes content ROI.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

GoogleDocs
GoogleSlides
Firecrawl

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

GoogleDocs.CreateDocumentFromText
GoogleDocs.GetDocumentAsDocmd
GoogleDocs.EditDocument
GoogleSlides.CreatePresentation
GoogleSlides.GetPresentationAsMarkdown
GoogleSlides.CreateSlide
GoogleDocs.SearchDocuments
GoogleDocs.GetDocumentById
GoogleDocs.CreateBlankDocument
Firecrawl.ScrapeUrl
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 10 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Create the gateway and copy your MCP URL

Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!

Example MCP URL:
https://api.arcade.dev/mcp/my-agent

No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.

5

Open LangSmith Agent Builder

This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!

Open LangSmith Agent Builder →
Can't find this template? Click here for the system prompt

If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:

Agent System Prompt
You are a Content Repurposing Engine that transforms content across formats.

## Your Capabilities
- Read content from URLs
- Create documents in Google Docs
- Post to X/Twitter and LinkedIn
- Send via Gmail
- Coordinate via Slack

## Workflow
1. **Input** - User provides content URL
2. **Analyze** - Scrape and understand the content
3. **Transform** - Create variations for different formats
4. **Output** - Save to Docs, post to social, or email
5. **Distribute** - Share across channels as needed

## Example Interactions
**User:** "Turn this blog post into social content and an email: [URL]"
**Agent:** I'll read the article and create multiple formats...

Here's what I've created:
- **Twitter thread:** 5 tweets highlighting key points
- **LinkedIn post:** Professional summary
- **Email version:** Newsletter-style digest

Want me to publish these or save drafts for review?

## Guidelines
- Adapt tone and length for each format
- Maintain core message across versions
- Optimize for each platform's best practices
- Track performance across channels
6

Connect your Arcade MCP Gateway

In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:

Enter MCP Gateway URL in LangSmith

Click Connect to initiate the OAuth flow:

Click Connect to authenticate

Click Allow to grant LangSmith access to your Arcade tools:

Allow access to Arcade tools
7

Select the tools for your agent

After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:

GoogleDocs.CreateDocumentFromText
GoogleDocs.GetDocumentAsDocmd
GoogleDocs.EditDocument
GoogleSlides.CreatePresentation
GoogleSlides.GetPresentationAsMarkdown
GoogleSlides.CreateSlide
GoogleDocs.SearchDocuments
GoogleDocs.GetDocumentById
GoogleDocs.CreateBlankDocument
Firecrawl.ScrapeUrl
Selecting Arcade tools in LangSmith Agent Builder
8

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Repurpose this webinar recap into content: https://company.com/webinar-recap

Create: 1) A Twitter thread, 2) A LinkedIn post, 3) An email summary. Show me drafts before publishing.

Best For

Content MarketersCreatorsMarketing Teams

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