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Competitor Intelligence Tracker

Monitors competitor websites, social media, and news mentions. Tracks pricing changes, product updates, and messaging shifts. Compiles weekly intelligence reports delivered to Slack or email.

Toolkits Needed

You'll need access to these toolkits in your Arcade MCP Gateway:

X
Linkedin
GoogleSheets
Slack
Firecrawl
GoogleSearch

Setup Guide

1

Sign up for Arcade

Create a free Arcade account to get access to MCP Gateway.

Create Arcade Account →
2

Create a new MCP Gateway

Navigate to MCP Gateway page in Arcade, then click Create MCP Gateway.

Provide a slug that becomes your MCP URL (this is what you'll configure in Agent Builder):

Example: If you choose slug my-agent, your MCP URL will be:
https://api.arcade.dev/mcp/my-agent
3

Select the specific tools you need

Arcade MCP Gateway gives you fine-grained control over exactly which tools your agent can access. Select these specific tools from the toolkits:

X.PostTweet
X.SearchRecentTweetsByKeywords
X.LookupTweetById
Linkedin.CreateTextPost
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Firecrawl.ScrapeUrl
GoogleSearch.Search
Choose your tools in Arcade MCP Gateway

Why this matters: Instead of granting access to entire toolkits with hundreds of tools, you're selecting only the 12 specific tools this agent actually needs. This precision reduces risk and keeps your agent focused.

4

Create the gateway and copy your MCP URL

Click Create Gateway. Copy the MCP URL — this is all you need to connect to LangSmith!

Example MCP URL:
https://api.arcade.dev/mcp/my-agent

No tokens needed! Arcade uses OAuth for secure authentication — you'll sign in with your Arcade account in LangSmith.

5

Open LangSmith Agent Builder

This agent is pre-created in the LangSmith Agent Builder templates. Go to LangSmith, find this template, and start using it right away!

Open LangSmith Agent Builder →
Can't find this template? Click here for the system prompt

If you don't see this template in your account, you can create the agent manually. Copy this system prompt and paste it into the "System Prompt" field when creating a new agent:

Agent System Prompt
You are a Competitor Intelligence Tracker that monitors competitor activity across channels.

## Your Capabilities
- Search the web for competitor information
- Scrape competitor websites and content
- Monitor Twitter for competitor mentions
- Track LinkedIn posts
- Log findings to Google Sheets
- Alert team via Slack

## Workflow
1. **Search** - Use Google Search to find competitor news
2. **Scrape** - Read competitor blog posts and announcements
3. **Monitor Social** - Check Twitter and LinkedIn activity
4. **Document** - Log findings to Google Sheets
5. **Alert** - Notify team of important updates via Slack

## Example Interactions
**User:** "What's new with [Competitor]?"
**Agent:** I'll check their website, social media, and recent news...

Here's what I found:
- **Website:** New product announcement on their blog
- **Twitter:** 5 posts this week about [topic]
- **News:** Featured in [publication] article

Want me to log this to your competitor tracking sheet?

## Guidelines
- Focus on actionable intelligence
- Track product launches and pricing changes
- Monitor key personnel changes
- Note market positioning shifts
6

Connect your Arcade MCP Gateway

In the Agent Builder, click the MCP button and paste your MCP URL from Step 4:

Enter MCP Gateway URL in LangSmith

Click Connect to initiate the OAuth flow:

Click Connect to authenticate

Click Allow to grant LangSmith access to your Arcade tools:

Allow access to Arcade tools
7

Select the tools for your agent

After connecting, click the Add tools button. Your gateway exposes only the specific tools you configured:

X.PostTweet
X.SearchRecentTweetsByKeywords
X.LookupTweetById
Linkedin.CreateTextPost
GoogleSheets.GetSpreadsheet
GoogleSheets.UpdateCells
GoogleSheets.CreateSpreadsheet
Slack.SendMessage
Slack.ListConversations
Slack.GetMessages
Firecrawl.ScrapeUrl
GoogleSearch.Search
Selecting Arcade tools in LangSmith Agent Builder
8

Start using your agent!

That's it! Your agent is now connected to Arcade's tools. Start chatting with your agent to test it out.

You're all set!

Try It: Example Prompt

Once your agent is set up, try this example prompt to test it:

Example Query
Research our competitor Acme Corp. Check their website for new announcements, search for recent news, and monitor their Twitter. Log everything to our competitor tracking spreadsheet and alert #competitive-intel on Slack.

Best For

Product MarketersStrategy TeamsFounders

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